Furniture World, March/April 2008

The business solutions magazine for furniture retailers.

Add 250,000 Gross Margin $$ Without Raising Prices!
Clearance sales may have their time and place, however, there are many other more productive ways to increase GMROI. You can do this without increasing prices or holding inventory clearance sales.

Recession Proof Direct Mail Strategies
The Traffic Guys provide recession proof ideas for building traffic by using mailings directed to "be-back" and "lost" customers.

Convert More Phone Price Inquiries into Sales
This is the first in a FURNITURE WORLD Magazine series written by Leslie Carothers to help home furnishings retailers manage their intentional and unintentional internet presence. This month she explains how to turn internet inquiries into solid sales.

Don't Annoy Customers with Poor Follow-up Calls!
Although follow-up is the way to get be-back customers, when improperly executed, follow-up calls can be counterproductive. For mega-retailers, bad follow-up can work just enough times to keep them doing it, but for everyone else, it just doesn't make sense.

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