Cover Letter Magic:Trade Secrets of Professional Resume Writers

By
Wendy S. Enelow and Louise M. Kursmark

Introduction
Whether you’re selling yourself for a new position or proposing a new book, product, service, or advertising campaign, you begin with a cover letter. You write a letter in an attempt to generate interest, enthusiasm, and action from your reader. That is precisely what we did to interest JIST in publishing this book. And, see, it worked!

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