Monday, December 10, 2007

Power Talk :Using Language to build Authority and Influence

By
SARAH MYERS MCGINTY
ISBN 0-7595-6144-3
Free Image Hosting at www.ImageShack.us

Introduction
Herewith, then, a user’s guide to language. Predicated on the belief that language is power and that knowledge of language is a political tool, this book will take a skill you already have— speech—and show you how to make the most of it. With an understanding of the relationship between power and language, you can accurately analyze speech situations, gain control over the impression you create, convey the right message, and accomplish your goals. This book will show you how to use your knowledge of language to create power and influence.

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