By Andrew Griffiths,
This edition published in 2006
ISBN 9 78174175 0058
Introduction
Most business books offer chapter after chapter of complex information, graphs and catchy buzz words that you need to work your way through before you can get started. Not this one. If you are getting edgy and you want to get started turn to the 101 Marketing Ideas section (page 27) and go for it. Choose an idea that you like the look of and get started today.
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